Tour of Britain Tour Rides 2012

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Posted Saturday 10th March 2012 –

Amateur cyclists will once again have the chance to experience The Tour of Britain first hand this year through a selection of Tour Rides, which will be launched during the Spring. For the first time, the Tour Rides, which will be open to cyclists supporting any charity, offering people the opportunity to fundraise for a cause close to their heart, as well as riding in the tracks of the pros.

Over the past few years, the Tour Rides have become a popular fixture on the sportive calendar, with more than 10,000 amateur cyclists taking to two wheels.

Rides inspired by and on the routes of Tour of Britain stages will be unveiled in the Spring as The Tour of Britain builds up to unveiling the full national route for the ninth edition of Britain’s biggest professional cycle race and the country’s largest free-to-spectate live sporting event.

Alastair Grant of The Tour of Britain said: “We are delighted to extend The successful Tour Rides to fundraising for more worthy causes. The Tour of Britain has gone from strength in the past few years, and ‘The Tour’ brand has expand into city centre cycling through The Tour Series and mass-participation events with The Tour Rides. We created a winning formula with The Prostate Cancer Charity, which has been our exclusive partner for the past three years, and the time is right to open these events up to other charities and commercial brands, as we move into what will be another hugely exciting year for our events. We are very proud of the work we did alongside The Prostate Cancer Charity and will continue to support the Charity’s work wherever we can going forward.”

Mark Bishop, Director of Fundraising at The Prostate Cancer Charity, said: “In total, more than 10,000 cyclists across the UK took part in a Tour Ride, generating funds as well as helping us to increase awareness about the most common cancer in men in the UK. The partnership was a great way to establish ourselves in the sport, as well as to increase awareness of this disease in communities. I am sure the rides will continue to increase in popularity, and we hope our supporters will continue to take on this challenge for The Prostate Cancer Charity now the exclusive partnership has reached a conclusion.”

Details on the 2012 programme of Tour Rides will be available shortly via www.tourofbritain.co.uk and www.tourride.co.uk