Posted Friday 1st November 2013 –
Caudwell Children has been unveiled today (Friday 1st November) as the official charity partner for a series of high-profile cycling sportives to be staged across the UK throughout 2014. The national children’s charity were chosen as the partner for eight of the country’s largest public cycling events in a partnership with specialist cycling events organisers, Kilo To Go, that hopes to help change the lives of disabled children across the country.
Staffordshire-based Kilo To Go promote eight of the popular cyclo-sportive events sponsored by online sports retailer, Wiggle, including the Wiggle Cheshire Cat which attracts 3,500 riders and features an exclusive closed road climb of the so-called ‘Killer Mile’ at Mow Cop.
Such is the experience and reputation of the Kilo To Go team that they have also secured an unprecedented closed road climb for the legendary Winnats Pass which forms part of the Wiggle Tour of the Peak event in May.
Head of PR at Caudwell Children, Ben Sutcliffe, commented on the news: “We are thrilled to be associated with the 2014 Wiggle cycling events and excited to be working with the team at Kilo To Go. The charity has a history of delivering one-off cycling challenges but this is the first time we’ve been involved with mass participation sportives. It is an exciting time to be involved in cycling and we intend to make the most of this fantastic opportunity.”
Founded in 2000, Caudwell Children provide practical and emotional support for disabled children and their families. Riders in the Kilo To Go sportives in 2014 will be encouraged to support the charity through sponsorship and by doing so will receive exclusive incentives and V.I.P hospitality at events. A number of the charity’s celebrity supporters are also expected to take part and help publicise the exclusive partnership.
Simon Thomson, Director at Kilo To Go, said: “In looking for a new charity partner we wanted an organisation that would embrace the opportunity to engage with the cycling community and most importantly provide evidence of exactly what the partnership achieves. Upon meeting the team at Caudwell Children we were impressed with their enthusiasm and their transparency; it is reassuring to know that every penny we raise over the next 12 months will be used to directly change children’s lives.”
The charity is unique in that a generous benefactor covers all of the annual administration and management costs through a personal donation, which means 100% of all direct donations is used to provide support for disabled children and their families.
To find out more about the 2014 calendar of Wiggle Kilo To Go sportives visit – www.kilotogo.com
To see how your support can change the lives of disabled children visit – www.caudwellchildren.com